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Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
This is the second part of the headline series. If you missed the first part check it out here . 2. The Four U’s Technique for Headline Writing This is perhaps the most cited but least used (in practice) method. In this method you simply come up with a statement that is Ultra-specific , suggests Usefulness , conveys Urgency and is Unique . I bet if you did a search of landing page headlines, online ads and print ads Read more
Image Credit: Unsplash Are you thinking of hiring a marketing agency? We will tell you what to look for in order to make the right choice. But in the beginning, you should know that you can find marketing agencies in the market that practice different approaches. Specialized Marketing Agencies vs. Integrated Marketing Agencies Specialized marketing agency Specialized marketing agencies are agencies Read more
Image source: TechCrunch There is no denying that we are now facing a COVID recession . In fact, this corona-virus induced downturn has caused some parts of the economy to stop. A lot of us are facing a quite uncertain reality. But let's get to the brighter side first. Sooner or later, everything will have a rapid rebound once a vaccine or other solutions can be found. Second, this will provide busi Read more
Trajectory: Startup is a book by Dave Parker , a serial entrepreneur and tech investor. Dave previously headed Startup America (now part of UP Global) and Founder Institute Seattle (where I originally met him). He is also a Techstars mentor and board member of several companies with successful exits. It is perhaps the most practical guide I’ve come across for someone who has an idea and would like to foun Read more
