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This is the first in our series H ow We Made It In Ecommerce . Check out the other episodes here . Click Here to Listen to the Podcast Triumphant Trina outside her business premises What do you do when you suspect the skincare companies you trusted are actively harming your health? For Trina Felber, the answer was obvious: start a skincare company of your own. “I’m an all or nothin Read more
Image courtesy of UX Collective Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money. For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
It's your birthday, and you've decided to buy something swanky for yourself. You visit an online shopping site like Amazon, scroll until you find the right pair of headphones, and proceed to checkout after paying with your credit card. The process above is exactly what e-commerce is all about. Any action that involves buying or selling goods online is part of electronic commerce (read: e-commerce). Ecomme Read more
This article was written by Gary Almond, the CEO and founder of Almond Global . Almond Global helps US based businesses navigate the outsourcing process in China. True to their tagline "We're in China so you don't have to be!" Most online sellers have either sourced products or thought about sourcing products in China at one time or another. It’s impossible to get around it since China produces a ma Read more
The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: jasper@TheConversionWizards.com The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
