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Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committe ... Read more
In this post, we share a CRO (Conversion Rate Optimization) case study from Protalus, one of the fastest growing footwear companies in the world. They make an insole that corrects the mis-alignment suffered by roughly 85% of the population. Mis-alignment is the cause of most back, knee and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary • We (with Protalus’ team) increased direct ... Read more
Why Is "Probability of Outperforming Original" column is missing in Google Experiments?
Asked 8 years ago 1 answer
