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Today I’d like to talk about a tactic that is so underutilized in ecommerce/online sales that it boggles the mind! While obvious in physical retail contexts, I am not sure why more people don’t do it in the online world.
This tactic is known as the 1-click upsell . It is the retail clerk asking if you’d like a belt to go with the suit you just bought. ... Read more
This post is based on a talk by Ron Wiener , the CEO of iMovr (maker of treadmill desks) at a past Seattle Hacker News meetup . Ron is a serial entrepreneur who has founded six companies, five of which were venture backed. He was featured in the reality series Startup Junkies , while founding Earth Class Mail —a company that receives physical mail on behalf its customers and then emails them digital copies of ... Read more
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle a ... Read more
Ed Fries is the co-founder of Xbox and Microsoft Game studios. He gave this talk in the video at the Seattle Hacker News meetup in January 2018. After the talk, I caught up with him for coffee to talk shop. Below the video are some of the interesting things we discussed. Ed is an old gaming consoles buff. You can read about the interesting things he is doing here : He also spends much of his time on on IGDA --on ... Read more
84 Surprising Facts About Influencer Marketing (Infographic)
Asked 6 years ago 3 answers
