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By Jon Powell, Principal Consultant The Conversion Wizards If you’ve ever found yourself having to create any kind of marketing or advertising material, then you’ve heard of the term “call to action.” I would argue that 9/10 digital marketers consider it to be the button, or the link, that you click. In different types of marketing, the call to action can mean different things, though. Like in a direct mail piec ... Read more
What do you think about Apple offering more info on users to those for pay for its App Store ads?
Asked 4 years ago 0 answers
Although I read voraciously, I’ve never been a big consumer of business books. With a few exceptions, they seem to get to the point in three chapters and then repeat themselves ad nauseam until they fill 200 pages, so most business books in my house only have their spine 1/3 cracked.
But there are five incredible books, business books all (pretty much), which I finished. Not only that, each of them, in ... Read more
Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for ma ... Read more
What does AdExt actually do? Anyone here used them? AI this, AI that, AI everything!
Asked 6 years ago 2 answers
