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What does AdExt actually do? Anyone here used them? AI this, AI that, AI everything!
Asked 6 years ago 2 answers
It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 h ... Read more
Meltwater CEO, Jorn Lyseggen makes a case for his new book, Outside Insight, by analyzing a world that is “drowning” in data. Jorn claims that the data that is scattered online can weave a fascinating story. The author refers to data as “digital breadcrumbs” that we leave behind in the course of our browsing the internet. By simply following this trail of “digital breadcrumbs” and piecing them together, the puzz ... Read more
[By Mark Kosoglow , former VP for Sales and the first employee.]
Today Outreach has a valuation of $4.4 Billion.
March 2016. Outreach hit $3M in ARR. 3 competitors hot on our tail. Getting to $10M so we could raise a Series A was becoming nerve wracking as our runway was shrinking fast. What'd we do?
1. We picked a competitor to pick on - We targeted ToutApp, Inc. (Acquired by Marketo, Inc.) . ... Read more
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentenc ... Read more
