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This is an example of a "Blue Ocean" business idea. "Blue Ocean" companies are generally much more profitable and successful. For more context see the first three parts of the series here : CrossFit is an example of a Blue Ocean strategy that looks across strategic groups within an industry. Within the market for customers who exercise at gyms, the low-cost provider strategic group is large gym chains (24 Hour F ... Read more
A guest post by Luni Libes , the founder of the Fledge Accelerator. Winding down the last third of Fledge , my conscious company accelerator, the inevitable topic on the mind of all the fledglings is funding. How much money is required? Who will fund their startups? Where can they meet these people?
Given Fledge is not a typical tech accelerator, but instead a program focused on socially and environmentally c ... Read more
Below is a summarized excerpt from the book Obviously Awesome by April Dunford, which every startup founder and product manager should read: --------- In short, It says that biggest tell-tale sign that you have a positioning problem is: your current customers love your product but new prospects can’t seem to figure out why they would need it. The story below helps make the point clear.
I once receive ... Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
Asked 5 years ago 1 answer
Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate g ... Read more
