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Should we use .webp image format on our ecommerce site?
Asked 4 years ago 1 answer
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committee&rsq Read more
What are the pros and cons of Magento vs. Shopify vs. WooCommerce
Asked 8 years ago 3 answers
What are the most common beginner mistakes people make with YouTube Ads?
Asked 5 years ago 2 answers
