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Book Summaries Q&A
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This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
Although I read voraciously, I’ve never been a big consumer of business books. With a few exceptions, they seem to get to the point in three chapters and then repeat themselves ad nauseam until they fill 200 pages, so most business books in my house only have their spine 1/3 cracked. But there are five incredible books, business books all (pretty much), which I finished. Not only that, each of them, in their Read more
What do Allstate Insurance, Discover Card, Coldwell Banker, Craftsman tools, Kenmore appliances have in common? They are all successful brands created by Sears, while Sears itself went bankrupt. Allstate alone has a market cap of $34 billion. According to Annie Duke , The story of Sears is the story of not knowing when to quit. Or more precisely, ignoring all the signs that you should quit something. While successful Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
