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Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for market Read more
Seth Stephens-Davidowitz, an ex-Google data scientist and op-ed writer for the New York Times and The Guardian , gives insight into how we can use data collected by websites and search engines in this fascinating dive into big data and analytics. In this book that’s been called “ Freakonomics on steroids,” the author tells us why everybody lies, exploring topics ranging from elections to sex. He als Read more
This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 6 years ago 1 answer
What do Allstate Insurance, Discover Card, Coldwell Banker, Craftsman tools, Kenmore appliances have in common? They are all successful brands created by Sears, while Sears itself went bankrupt. Allstate alone has a market cap of $34 billion. According to Annie Duke , The story of Sears is the story of not knowing when to quit. Or more precisely, ignoring all the signs that you should quit something. While successful Read more
