About This Q&A
Ask a question and get answers from topic experts
Book Summaries Q&A
SubscribeActivity timeframe
-
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
This is an excerpt from The Luck Factor , a 10-year scientific study of luck. It leads with some stuff about superstition which deters most people from getting to the good stuff. So here is a summary.
Lucky people generate their own good fortune via four basic principles.
1. They are skilled at creating and noticing chance opportunities
2. Make lucky decisions by listening to their intuition
3. Create sel Read more
Is the Breakthrough Advertising book worth $400?
Asked 7 years ago 1 answer
This is a Q&A with Dr. Basil Peters , the CEO of Strategic Exits corp, best-selling author of Early Exits and successful entrepreneur—he was the founder of Nexus engineering, now part of Cisco, that grew to over 300 employees on 5 continents. Let’s start with a brief background. You were the CEO and founder of Nexus Engineering that is now part of Cisco. Tell us how you got into the venture capital business. I starte Read more
The 'Cobra Effect' aka the law of unintended consequences: In 19th century India under British colonial rule, authorities decided there were too many venomous cobras in the streets of Delhi, making life uncomfortable for the British residents and their families. To solve this, they offered a reward for every dead cobra residents would bring in. Soon, enterprising locals began to breed cobras to make a living from the Read more
