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Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for market Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
"That’s the dumbest thing I’ve ever heard”, said Bill Campbell in typical fashion, to an employee in a meeting. Back then, he was a tyrannical boss, and it took a near mutiny from his staff for him to see the error of his ways and change. According to this book, he was a classic “diminisher”. He was not yet the legendary mentor to Silicon Valley CEOs like Steve Jobs and the Google founde Read more
What do Allstate Insurance, Discover Card, Coldwell Banker, Craftsman tools, Kenmore appliances have in common? They are all successful brands created by Sears, while Sears itself went bankrupt. Allstate alone has a market cap of $34 billion. According to Annie Duke , The story of Sears is the story of not knowing when to quit. Or more precisely, ignoring all the signs that you should quit something. While successful Read more
This is an excerpt from The Luck Factor , a 10-year scientific study of luck. It leads with some stuff about superstition which deters most people from getting to the good stuff. So here is a summary.
Lucky people generate their own good fortune via four basic principles.
1. They are skilled at creating and noticing chance opportunities
2. Make lucky decisions by listening to their intuition
3. Create sel Read more
