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This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more
Trajectory: Startup is a book by Dave Parker , a serial entrepreneur and tech investor. Dave previously headed Startup America (now part of UP Global) and Founder Institute Seattle (where I originally met him). He is also a Techstars mentor and board member of several companies with successful exits.
It is perhaps the most practical guide I’ve come across for someone who has an idea and would like to foun Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Is the Breakthrough Advertising book worth $400?
Asked 7 years ago 1 answer
