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What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
This is an excerpt from The Luck Factor , a 10-year scientific study of luck. It leads with some stuff about superstition which deters most people from getting to the good stuff. So here is a summary. Lucky people generate their own good fortune via four basic principles. 1. They are skilled at creating and noticing chance opportunities 2. Make lucky decisions by listening to their intuition 3. Create sel Read more
An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
The 'Cobra Effect' aka the law of unintended consequences: In 19th century India under British colonial rule, authorities decided there were too many venomous cobras in the streets of Delhi, making life uncomfortable for the British residents and their families. To solve this, they offered a reward for every dead cobra residents would bring in. Soon, enterprising locals began to breed cobras to make a living from the Read more
Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for market Read more
