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This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more
This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for market Read more
This is a Q&A with Dr. Basil Peters , the CEO of Strategic Exits corp, best-selling author of Early Exits and successful entrepreneur—he was the founder of Nexus engineering, now part of Cisco, that grew to over 300 employees on 5 continents. Let’s start with a brief background. You were the CEO and founder of Nexus Engineering that is now part of Cisco. Tell us how you got into the venture capital business. I starte Read more
