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This is an excerpt from Trevor Noah's amazing autobiography Born a Crime: Stories from a South African Childhood The money kept rolling in and I was balling out of control. This is how balling I was: I bought a cordless telephone. This was before everyone had a cellphone. The range on this cordless phone was strong enough that I could put the base outside my window, walk the two blocks to McDonald’s, order my l Read more
Introduction The Pulitzer-award winning reporter Charles Duhigg presents to us an interesting read about a subject that often defines our daily routine- habit. In his 2012 New York bestseller, The Power of Habit, we see a ubiquitous read that has been recommended by readers across the divide. Duhigg presents to us truths and techniques on how habits form and even goes out of his way to give us insight on how to ch Read more
Although I read voraciously, I’ve never been a big consumer of business books. With a few exceptions, they seem to get to the point in three chapters and then repeat themselves ad nauseam until they fill 200 pages, so most business books in my house only have their spine 1/3 cracked. But there are five incredible books, business books all (pretty much), which I finished. Not only that, each of them, in their Read more
I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend. It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology. To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”. Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing. His best-seller campaigns for brands can be largely attributed to this background. Read more
