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Business Strategy Q&A
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Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Below is a summarized excerpt from the book Obviously Awesome by April Dunford, which every startup founder and product manager should read: --------- In short, It says that biggest tell-tale sign that you have a positioning problem is: your current customers love your product but new prospects can’t seem to figure out why they would need it. The story below helps make the point clear. I once received a c Read more
How can one estimate the cost of acquiring a customer before one has tried to sell the product.
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Why did Amazon stop selling its Dash buttons for quick re-ordering of products?
Answer posted 5 years ago 1 answer
Why didn't meal sharing take off the way car (Uber) and home (Airbnb) did?
Answer posted 5 years ago 1 answer
