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Ecommerce General Q&A
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What to do about advertising a low profit margin product?
Asked 7 years ago 1 answer
By Ben Cogan
I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad.
Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization”
- Allbirds (Footwear). Down 96% from peak. Market cap: $176mm
- Blue Apron (F Read more
The price you get for a product can vary greatly depending on the context. Don't believe this?
Hot dog at a grocery store = $0.62
Hot dog at a gas station = $1.50
Hot dog at a ballpark = $6.00
Most of us are extremely price conscious. We have preset limits we rarely go beyond.
You’d never pay $6 per hot dog at the grocery store. Your pack of 8 weenies would be $48, not $4.99.
Howev Read more
How does one compete with low-price Chinese suppliers on Amazon?
Asked 4 years ago 1 answer
How do you manage thousands of product SKUs (Stock Keeping Units)? Do you use PIM Software?
Asked 7 years ago 3 answers
