Meghan Trainor, she of the “All About the Bass No Treble” fame is a FullBeauty ambassador.
FullBeauty is the leading retailer for full-sized women, with about $1.4 billion in annual revenue across all their brands: Jessica London, Roaman's, Woman Within, KingSize, BrylaneHome, Ellos
They’ve been around since 1920, have changed ownership several times and recently filed for bankrupt Read more
Although Hershell Gordon Lewis is more famous for being ‘the father of gore’ (a genre of horror film with graphic violence), he was unquestionably one of the best direct-response copywriters of the last 50 years. With the rise of DTC (Direct-To-Consumer) ecommerce companies like Dollar Shave Club, Casper, Third Love and others, his insights are as urgent as they are relevant!
I dusted off my old, do Read more
Businesses in the United States lose around $62 billion in sales because of bad service. Can you afford to be a part of that statistic? Not many businesses can. Improving customer service is an essential part of combating that churn, but how does that work for an e-commerce store? In this post, we’ll look at a novel approach to the problem. We’ll consider how to boost sales and service levels by using inb Read more
Image credit: dadazi.net
Dronacharya was an accomplished warrior, and trained his royal students well in the art of archery. One day he decided to test their archery skills. Setting up a painted wooden fish on top of a tall pole, he then installed the pole at the center of a pool of water.
He told his students that he wanted them to look down at the reflection of the fish in the water and shoot the eye of Read more