Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory. In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million. This was done using o Read more
Click here or on the image above to listen to the podcast. In this episode we talk to Shayan Zadeh , the co-founder of Zoosk (sold for $250 Million) and now the CEO of Dressbarn . Discover: How he acquired the first 200,000 users overnight for Zoosk and solved the classic chicken-egg problem, common in marketplaces (men won't come till there are women and vice-versa) Did he rig Zoosk to favor Read more
Adrian Aoun is the CEO of Forward , a preventive healthcare company which he co-founded with former employees of Google and Uber. Aoun is also the founder and former CEO of Wavii, which he sold to Google for $30 Million, and a prolific angel investor with dozens of successful bets including Pinterest and ClassPass. We talked to him about Forward’s business model and mission to reveal and dismantle t Read more