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Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money.
For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Are there any good and simple solutions for white labeling an eCommerce store?
Asked 5 years ago 1 answer
Everyone who’s ever created anything online knows that plagiarizing content is like taking a rusty gun to your brand’s legs, pulling the trigger, and—best case scenario—crippling your e-Commerce business or—worst case scenario—killing your eCommerce business.
But not many eCommerce entrepreneurs have taken the time to dig in and explore why that’s the case. So today, that& Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017.
I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
