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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times. The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Happy Fourth of July! America is a truly a great nation and a land of opportunity despite its many faults! Sometimes I forget this. Warren Buffett likes to say that in spite of his success ($89 billion net worth), he has no reason to act puffed up because he won the "ovarian lottery". First, he was born at a time and place (America) where a mind like his commands extraordinary financial rewards! As Read more
Whether on paper, Powerpoint or landing page, humans are bad at estimating relative differences in size/magnitude using area. Whenever possible, avoid circles and pie-charts. Use bar graphs instead. This is one of the many useful tips in Storytelling with Data by Cole Nassbaum Knaflic, which I recommend. The first image is a diagram the Wall Street Journal used to show supply chain disruptions caused by the corona Read more
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
