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Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Marketing Image Credit: Steve Bruce By Steve Bruce, Owner Steve Bruce Agency Thought I would make a post to help people out with the question of "how much should I be spending on ads?" - and the actual answer to that question is: "as much as you can! (profitably of course)" However, the strategy for spending $10 per day is different than $100 and is so much different than $1,000. I've been running Face Read more
How does Google obtain income information in the ads demographic settings?
Asked 3 years ago 1 answer
Which is more cost effective for acquiring customers: Instagram or Facebook?
Asked 3 years ago 1 answer
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective. Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more
