Answer
Jul 16, 2018 - 06:13 AM
Red Bull gives you wings.
Have a break, have a kit kat.
Just do it.
A good brand manager is able to create the reason why people should use the product, not just at a superficial level of product benefits but by creating deep emotional bonds like Nike, Kit Kat and Red Bull, apart from creating opportunities where the product can be used.
Example: The story of Google's first TV ad "parisian love" where a young man uses google search to grow his love story:
https://www.youtube.com/watch?v=nnsSUqgkDwU
Trivia:
Larry Page once said "If we've to use marketing, then we've failed"
Feel free to reach out for more answers: azam@themasterslab.in
Have a break, have a kit kat.
Just do it.
A good brand manager is able to create the reason why people should use the product, not just at a superficial level of product benefits but by creating deep emotional bonds like Nike, Kit Kat and Red Bull, apart from creating opportunities where the product can be used.
Example: The story of Google's first TV ad "parisian love" where a young man uses google search to grow his love story:
https://www.youtube.com/watch?v=nnsSUqgkDwU
Trivia:
Larry Page once said "If we've to use marketing, then we've failed"
Feel free to reach out for more answers: azam@themasterslab.in
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