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This is an example of a "Blue Ocean" business idea. "Blue Ocean" companies are generally much more profitable and successful. For more context see the first three parts of the series here : CrossFit is an example of a Blue Ocean strategy that looks across strategic groups within an industry. Within the market for customers who exercise at gyms, the low-cost provider strategic group is large gym chains (24 Hour Fitnes Read more
This is an excerpt from Trevor Noah's amazing autobiography Born a Crime: Stories from a South African Childhood The money kept rolling in and I was balling out of control. This is how balling I was: I bought a cordless telephone. This was before everyone had a cellphone. The range on this cordless phone was strong enough that I could put the base outside my window, walk the two blocks to McDonald’s, order my l Read more
What are some new unsaturated channels in digital marketing that a startup can exploit?
Asked 7 years ago 0 answers
Can someone explain programmatic advertising in simple terms?
Asked 7 years ago 0 answers
Can someone explain programmatic advertising in simple terms?
Asked 7 years ago 0 answers
