This is the first in our series H ow We Made It In Ecommerce . Check out the other episodes here .
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Triumphant Trina outside her business premises
What do you do when you suspect the skincare companies you trusted are actively harming your health? For Trina Felber, the answer was obvious: start a skincare company of your own.
“I’m an all or nothin Read more
Recently, a retail store owner asked me the following question: What tips can you offer to a retail store not yet quite ready for ecommerce? We realize we eventually need to embrace ecommerce. We have a few local stores and a WordPress website and will eventually try to sell online. For now, we are first trying to digitize our operations as bridge to full ecommerce. As it is a common situation for 'old economy' mom a Read more
Image Credit: Shift4Shop.com
So you’ve finally decided to launch a WooCommerce store? That’s great! As you plan your site launch, don’t forget to plan your marketing.
Most sites fail because they fail to attract enough customers. And many seasoned ecommerce entrepreneurs will tell you that they wished they had invested more in marketing early on.
If you have a compelling offer or p Read more
Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team WWF, Read more