Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team WWF, Read more
Marketing
Image Credit: Steve Bruce
By Steve Bruce, Owner Steve Bruce Agency
Thought I would make a post to help people out with the question of "how much should I be spending on ads?" - and the actual answer to that question is: "as much as you can! (profitably of course)"
However, the strategy for spending $10 per day is different than $100 and is so much different than $1,000.
I've been running Face Read more
Marketing
Image Credit: Steve Bruce
By Steve Bruce, Owner Steve Bruce Agency
Thought I would make a post to help people out with the question of "how much should I be spending on ads?" - and the actual answer to that question is: "as much as you can! (profitably of course)"
However, the strategy for spending $10 per day is different than $100 and is so much different than $1,000.
I've been running Face Read more
They Stopped Writing Product Descriptions. Their Sales Rose…
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling Stone described as the “most prophetic rock album ever made.” He was also a successful illustrator, publicist, phot Read more