Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
When most people consider making a mobile app, they assume the most difficult part of the process is making the mobile app itself – that is, mobile app development. Certainly, this cost is significant, often ranging from $50,000 to more than $1 million. Unfortunately, though, building an app is only half the battle. Equally important to mobile app development is mobile app marketing . Marketing is the only way to rea Read more