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Ethics About Using a Dead Person's Image & Likeness for Branding
Asked 4 years ago 0 answers
It's your birthday, and you've decided to buy something swanky for yourself. You visit an online shopping site like Amazon, scroll until you find the right pair of headphones, and proceed to checkout after paying with your credit card.
The process above is exactly what e-commerce is all about. Any action that involves buying or selling goods online is part of electronic commerce (read: e-commerce).
Ecomme Read more
Excerpted from the book Making Websites Win by Karl Blank.
Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get.
Examples
• Unclear branding waffle : “Music, Read more
Source: Pixabay
Ever wondered how your favorite YouTube content creator has time to reply to your request for a coupon, even with all their subscribers? Have you ever wondered how you still get replies at odd times of the night from some companies? The simple answer to these questions is chatbots.
So, what exactly are chatbots? These are computer programs that simulate human-like conversations through voi Read more
This is an excerpt from The Luck Factor , a 10-year scientific study of luck. It leads with some stuff about superstition which deters most people from getting to the good stuff. So here is a summary.
Lucky people generate their own good fortune via four basic principles.
1. They are skilled at creating and noticing chance opportunities
2. Make lucky decisions by listening to their intuition
3. Create sel Read more
