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Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Will iBuying become the dominant way to buy/sell homes?
Asked 5 years ago 1 answer
This is a review/summary of the book Unapologetically Ambitious by Shellye Archambeau. Shellye's story is a compelling one. Going from a shy, often bullied, only black girl in a California school to the CEO of a venture-backed (Kleiner Perkins, no less!) company. It is especially timely because it shows one can still succeed in an unjust system, with careful planning, preparation and being unapologetically ambitious Read more
