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I’ve put a lot of time and effort into finding email strategies that work and I think this community deserves that knowledge.
Close to 70% of shoppers abandon their carts. Even if you only get a fraction of these customers back, you're making a tonne of money. This sequence should be 3-5 emails long. Here is what to focus on in each email:
Abandoned Cart Message #1
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How long does it take before I should start seeing results in a new Facebook ad?
Asked 4 years ago 1 answer
Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team WWF, Read more
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“Part of company culture is path-dependent – it’s the lessons you learn along the way.”
“A word about corporate cultures: for better or worse, they are enduring, stable, hard to change. They can be a source of advantage or disadvantage. You can write down your corporate culture, but when you do so, you’re discovering it, uncovering it — no Read more
