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...active social media accounts that showcase new products and provide discount codes are key here.
6. Hiring the Right People
Whil... ... t it to grow and truly be successful, you’re going to need to hire staff to help. You can outsource some aspects of the business , such as your accounts and your marketing, but unless you plan to dropship, you’ll need staff to help you with logisti ... Read more
Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team ... Read more
Nuggets of wisdom from the book :
We’ve instrumentalized niceness as a way of greasing the social wheels, yet it’s often a ruse. We’re polite and we don’t disagree to get through daily existence with the least degree of friction.
But by turning niceness into a lubricant, we’ve leeched it of meaning. A smile and a nod might signify “Get me out of here!” as muc ... Read more
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective.
Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the differenc ... Read more
Excerpted from the book Making Websites Win by Karl Blank.
Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get.
Examples
• Unclear branding waffle : “Mu ... Read more
