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They Stopped Writing Product Descriptions. Their Sales Rose…
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling Stone described as the “most prophetic rock album ever made.” He was also a successful illustrator, publicist, ... Read more
Adrian Aoun is the CEO of Forward , a preventive healthcare company which he co-founded with former employees of Google and Uber.
Aoun is also the founder and former CEO of Wavii, which he sold to Google for $30 Million, and a prolific angel investor with dozens of successful bets including Pinterest and ClassPass.
We talked to him about Forward’s business model and mission to reveal and disman ... Read more
As Facebook Ads and Google Adwords click costs have risen dramatically, it is more important than ever to get some ‘free’ traffic from search engines if your ecommerce business is to thrive.
Although most customer searches begin from Amazon, 35% of customers purchased a product in five days after using Google.
People use Google to access information. They want to know they’re ... Read more
There’s a company that has grown twice as fast as S&P 500. Beating the market consistently for more than 10 years is evidence that what they’re doing isn’t a fluke.
This company - whose stock price is shown as the blue curve in the graph above - must be having a secret sauce for growth.
What is it?
Well, the company in question is Booking.com, and they are known for ... Read more
Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team ... Read more
