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Image courtesy of UX Collective Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money. For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Below is a summarized excerpt from the book Obviously Awesome by April Dunford, which every startup founder and product manager should read: --------- In short, It says that biggest tell-tale sign that you have a positioning problem is: your current customers love your product but new prospects can’t seem to figure out why they would need it. The story below helps make the point clear. I once received a c Read more
