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(Photo: Unsplash) It seems like it’s harder and harder to keep control over things today when we’re always rushing to finish this or that, feel the constant pressure to be present and anxiety over missing out on something. One of the last remaining things we feel we can control is our purchasing decisions, and this is where (and why) we have zero tolerance for friction. We want our needs to be Read more
What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative w Read more
What is Google Analytics? Google Analytics (GA) is an on-site web analytics service that helps individuals and businesses measure the performance of their websites, campaigns and online activities in terms of achieved commercial potential. Google Analytics was created for the purpose of providing a centralized approach to web analytics. It is a free to use tool, but also offers a paid expansion. The added features pr Read more
Guest post by Mawuna Kuotonin Editor/Founder SiliconAfrica.com Perhaps there is something to be said for ‘fake it till you make it’ in the startup world . Great stories make great nations. Before nation builders there are great people builders. The saying, “The sun never sets on the British Empire” was true as recently as 1937 when tiny England did, in fact, still have posses Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
