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What is Google Analytics? Google Analytics is Google’s traffic analyzer. It helps website owners track traffic to their site, learn about their audience and observe user behavior. Businesses in particular have found the insights available via Google Analytics invaluable for growing their online presence and improving their company websites. Analytics has become a standard industry tool trusted by professionals across Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more
Choose Possibility is a new book by Sukhinder Singh Cassidy. It is part personal story, and part career guide for ambitious professionals. I first learned of Sukhinder in 2012 while watching videos at Stanford’s Entrepreneur corner, where she was interviewed as the founder of Joyus. https://ecorner.stanford.edu/clips/th... Sukhinder has had a remarkable career with stints that in Read more
Image Credit: Revechat.com I’ve put a lot of time and effort into finding email strategies that work and I think this community deserves that knowledge. Close to 70% of shoppers abandon their carts. Even if you only get a fraction of these customers back, you're making a tonne of money. This sequence should be 3-5 emails long. Here is what to focus on in each email: Abandoned Cart Message #1 Read more
Image Credit: Unsplash Are you thinking of hiring a marketing agency? We will tell you what to look for in order to make the right choice. But in the beginning, you should know that you can find marketing agencies in the market that practice different approaches. Specialized Marketing Agencies vs. Integrated Marketing Agencies Specialized marketing agency Specialized marketing agencies are agencies Read more
