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Image source: TechCrunch There is no denying that we are now facing a COVID recession . In fact, this corona-virus induced downturn has caused some parts of the economy to stop. A lot of us are facing a quite uncertain reality. But let's get to the brighter side first. Sooner or later, everything will have a rapid rebound once a vaccine or other solutions can be found. Second, this will provide busi Read more
Registering a Domain Name for Your Website Choosing a domain name is not a simple decision. But, it is one of the most important choices you will make for your website. The domain name you choose has a huge impact on the direction of your website, your branding, your online and offline marketing, and even the direction your company takes. Apart from deliberation of your domain name, a lot goes into the process of reg Read more
Image Credit: Industry Week “Part of company culture is path-dependent – it’s the lessons you learn along the way.” “A word about corporate cultures: for better or worse, they are enduring, stable, hard to change. They can be a source of advantage or disadvantage. You can write down your corporate culture, but when you do so, you’re discovering it, uncovering it — no Read more
"That’s the dumbest thing I’ve ever heard”, said Bill Campbell in typical fashion, to an employee in a meeting. Back then, he was a tyrannical boss, and it took a near mutiny from his staff for him to see the error of his ways and change. According to this book, he was a classic “diminisher”. He was not yet the legendary mentor to Silicon Valley CEOs like Steve Jobs and the Google founde Read more
Remarketing is a great tool that lets both marketers and businesses show ads to those who have previously visited their site. By putting a cookie on the visitor’s browser, you could show them ads on the other sites that they may visit. Moreover, remarketing allows you to connect to your target market, encouraging conversions. This is a great way to boost conversions by encouraging previous site visi Read more
