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Seth Stephens-Davidowitz, an ex-Google data scientist and op-ed writer for the New York Times and The Guardian , gives insight into how we can use data collected by websites and search engines in this fascinating dive into big data and analytics. In this book that’s been called “ Freakonomics on steroids,” the author tells us why everybody lies, exploring topics ranging from elections to sex. He als Read more
What is Google Analytics? Google Analytics (GA) is an on-site web analytics service that helps individuals and businesses measure the performance of their websites, campaigns and online activities in terms of achieved commercial potential. Google Analytics was created for the purpose of providing a centralized approach to web analytics. It is a free to use tool, but also offers a paid expansion. The added features pr Read more
Ed Fries is the co-founder of Xbox and Microsoft Game studios. He gave this talk in the video at the Seattle Hacker News meetup in January 2018. After the talk, I caught up with him for coffee to talk shop. Below the video are some of the interesting things we discussed. Ed is an old gaming consoles buff. You can read about the interesting things he is doing here : He also spends much of his time on on IGDA --one of Read more
Who Benefits From Copywriting? If a business utilizes almost any form of marketing, than it is most likely already benefiting from at least one category of copywriting. Although the discipline is broad, the main benefits of copywriting are similar across industries and delivery methods. If a company can make use of any of these channels to attract customers, copywriting can be beneficial, sometimes even essential to Read more
Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copy-writing and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative way to the customer/client/ Read more
