I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend.
It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology.
To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from hi ... Read more
This post is based on a talk by Ron Wiener , the CEO of iMovr (maker of treadmill desks) at a past Seattle Hacker News meetup . Ron is a serial entrepreneur who has founded six companies, five of which were venture backed. He was featured in the reality series Startup Junkies , while founding Earth Class Mail —a company that receives physical mail on behalf its customers and then emails them digital copies of ... Read more