In an era of tech startups, angel investors, venture capital funds and unicorn hunting, an often-overlooked avenue for entrepreneurs to create successful businesses with great long-term potential is to discover viable Red Ocean business opportunities within established markets.
Generally, there are two ways that entrepreneurs can create a successful business by meeting a market’s unmet needs – ... Read more
“Know your target audience” is one of the top pieces of advice for anyone who wants to get into eCommerce. But while the “why” of knowing your target audience is easy to understand, the “how” is far more complicated. Can SparkToro make it easier? We tried the tool ourselves: here’s what we found.
What Is SparkToro?
SparkToro was co-founded by Rand Fishkin, on ... Read more
WooCommerce is the leading solution for ecommerce stores with 28% market-share. According to the latest sources, it has been downloaded over 5 million times in 2021 alone.
It continues to be a popular choice because it is free, and also easy to use if your site already runs on WordPress.There are also a ton of plugins to help with virtually any kind of ecommerce related task..
One of the tasks you wi ... Read more
In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide.
Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below:
Version A : With priva ... Read more