About This Q&A
Ask a question and get answers from topic experts
Book Summaries Q&A
SubscribeActivity timeframe
-
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”. Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing. His best-seller campaigns for brands can be largely attributed to this background. Read more
An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend. It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology. To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more
