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Meltwater CEO, Jorn Lyseggen makes a case for his new book, Outside Insight, by analyzing a world that is “drowning” in data. Jorn claims that the data that is scattered online can weave a fascinating story. The author refers to data as “digital breadcrumbs” that we leave behind in the course of our browsing the internet. By simply following this trail of “digital breadcrumbs” and piecing them together, the puzzle of Read more
Is the Breakthrough Advertising book worth $400?
Asked 7 years ago 1 answer
Seth Stephens-Davidowitz, an ex-Google data scientist and op-ed writer for the New York Times and The Guardian , gives insight into how we can use data collected by websites and search engines in this fascinating dive into big data and analytics. In this book that’s been called “ Freakonomics on steroids,” the author tells us why everybody lies, exploring topics ranging from elections to sex. He als Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
A little background on the author, Chet Holmes. He worked for Charlie Munger, Warren Buffett's billionaire business partner. Berkshire Hathaway's portfolio companies were the test lab for many of the techniques. Chet doubled revenues for one of their businesses three years in a row, eliciting the following response from Charlie: "Chet, are you sure we are not lying, cheating or stealing? In all my years in business, Read more
