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CRO (Conversion Rate Optimization) Q&A
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The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: jasper@TheConversionWizards.com The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
Do Emojis in Email Subject Lines Increase Open Rates?
Asked 1 year ago 1 answer
How important is a site's page load time to conversion rate?
Asked 5 years ago 3 answers
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal. Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link]. You can tell who understands direct-response marketing and is likely making money, vs. those Read more
