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CRO (Conversion Rate Optimization) Q&A
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Do Emojis in Email Subject Lines Increase Open Rates?
Asked 2 years ago 1 answer
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs.
A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow.
B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
