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CRO (Conversion Rate Optimization) Q&A
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The RealReal , a former unicorn, is a marketplace for used luxury goods that went public in 2019 and is currently valued at $650 million based on an $8 per share price—down from $1.3 billion a few months ago. Its historical share price and revenue growth suggest a fair market value of about $1.6 billion. Luxury goods sellers usually suffer dramatic revenue hits during downturns, and we believe TheRealReal will Read more
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
A recent client situation reminded of the following scene from the movie The Last King of Scotland .
Shortly after assuming power in Uganda in 1971, Idi Amin expelled all the Indians, claiming they were "leeches" who milked the cow but did not feed it (Uganda's economy was controlled by Indian traders, descendants of the "Coolies" who moved to East Africa to build the railway for the British).
The economy qu Read more
Do Emojis in Email Subject Lines Increase Open Rates?
Asked 2 years ago 1 answer
The screenshot above is from the winning, optimized treatment (above the fold)
The original page (above the fold)
Summary
The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand.
We designed a research-driven page and ran an A/B test w Read more
