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CRO (Conversion Rate Optimization) Q&A
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Do Emojis in Email Subject Lines Increase Open Rates?
Asked 2 years ago 1 answer
By Jon Powell, Principal Consultant The Conversion Wizards If you’ve ever found yourself having to create any kind of marketing or advertising material, then you’ve heard of the term “call to action.” I would argue that 9/10 digital marketers consider it to be the button, or the link, that you click. In different types of marketing, the call to action can mean different things, though. Like in a direct mail piece, it Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more
Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committee&rsq Read more
