It's your birthday, and you've decided to buy something swanky for yourself. You visit an online shopping site like Amazon, scroll until you find the right pair of headphones, and proceed to checkout after paying with your credit card.
The process above is exactly what e-commerce is all about. Any action that involves buying or selling goods online is part of electronic commerce (read: e-commerce).
Ecomme Read more
Joe Heitzeberg is the CEO and co-founder of Crowd Cow, the company that sells meat online and strives to create a connection between the farmer and the customer. They are the number one online retailer of authentic Japanese Wagyu beef and have maintained a 4.9-star review on Google for four years.
We talked to Heitzeberg about how the Crowd Cow idea came about, what it is like to have Ashton Kutcher and Joe Montan Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017.
I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more