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Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory. In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million. This was done using o Read more
Image Credit: Gavel International Succeeding in eCommerce is not all that different from succeeding in the brick-and-mortar business world. To get ahead, you need to know your competition. But in some ways, this is harder online, as the market is already overflowing . However, keeping on top of your competition has never been easier now that there’s a wealth of eCommerce competition monitoring tools Read more
How can we make our ecommerce site more accessible without breaking the bank?
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How can I be sure the products I want to sell from Alibaba don’t violate any patents?
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The modern world has a digital marketplace buzzing louder than a beehive in summer. Here, standing out is about more than just having great products. It's about creating meaningful connections, fostering communities, and surprising customers to elevate their experience with your brand. There are plenty of eCommerce marketing tactics a brand can leverage, from digital marketing to social media and community marketing. Read more
