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PPC & SEM Q&A
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Should I use enhanced CPC or Maximize Conversions on a Google Display Ads Campaign?
Asked 4 years ago 1 answer
Is Google AdWords More Competitive During the holidays (for non-holiday related keywords)
Asked 8 years ago 1 answer
What is the maximum CPC I should bid for a bootstrapped SaaS (Software as a Service) company?
Asked 8 years ago 1 answer
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective.
Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more
