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[By Mark Kosoglow , former VP for Sales and the first employee.] Today Outreach has a valuation of $4.4 Billion. March 2016. Outreach hit $3M in ARR. 3 competitors hot on our tail. Getting to $10M so we could raise a Series A was becoming nerve wracking as our runway was shrinking fast. What'd we do? 1. We picked a competitor to pick on - We targeted ToutApp, Inc. (Acquired by Marketo, Inc.) . Their Read more
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