Answers
Apr 09, 2021 - 04:29 PM
I believe the difference between Discover Ads and simply choosing the three placements on Google Display is the following.
1. The format is different. They are made to blend in with the content on the site/app they appear on much like ads on a Facebook feed. In fact, the Facebook feed is the inspiration behind Discovery ads. This article explains it best.
https://www.portent.com/blog/ppc/what...
2. If you goal is sales, rather than traffic/awareness, you cannot set a Cost Per Click. You have to either set the bid type to "Maximize Conversions" or set a "Target CPA". If you have no prior conversions in the account, only the former is applicable.
3. You get charged per "engagement" where most of the engagments will be clicks to expand the ad rather than actual clicks to your website. You will frequently see many more engagements than clicks.
1. The format is different. They are made to blend in with the content on the site/app they appear on much like ads on a Facebook feed. In fact, the Facebook feed is the inspiration behind Discovery ads. This article explains it best.
https://www.portent.com/blog/ppc/what...
2. If you goal is sales, rather than traffic/awareness, you cannot set a Cost Per Click. You have to either set the bid type to "Maximize Conversions" or set a "Target CPA". If you have no prior conversions in the account, only the former is applicable.
3. You get charged per "engagement" where most of the engagments will be clicks to expand the ad rather than actual clicks to your website. You will frequently see many more engagements than clicks.
May 23, 2022 - 12:20 PM
Here's what the terms mean in Facebook ads. Until I saw your question I'd been assuming they mean the same for my Google Ads. Engagements = any interaction suck as likes, comments, shares and all clicks. Impressions = # times ad appeared in a feed, whether or not they stopped to look at it. Reach = # pple who saw the ad and paused their scroll.
But the source below suggests reach in Google is broader: The number of people who might be exposed to your ads, based on signed-in users -- sounds like anyone who has ever signed into a Google property -- within a specified geographic area. (So, that suggests reach only includes people who have Google accounts. If you've avoided that spider web by some obstinate miracle, you wouldn't be counted.)
But the source below suggests reach in Google is broader: The number of people who might be exposed to your ads, based on signed-in users -- sounds like anyone who has ever signed into a Google property -- within a specified geographic area. (So, that suggests reach only includes people who have Google accounts. If you've avoided that spider web by some obstinate miracle, you wouldn't be counted.)
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