Image Credit: Shift4Shop.com
So you’ve finally decided to launch a WooCommerce store? That’s great! As you plan your site launch, don’t forget to plan your marketing.
Most sites fail because they fail to attract enough customers. And many seasoned ecommerce entrepreneurs will tell you that they wished they had invested more in marketing early on.
If you have a compelling offer or p Read more
Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team WWF, Read more
They Stopped Writing Product Descriptions. Their Sales Rose…
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling Stone described as the “most prophetic rock album ever made.” He was also a successful illustrator, publicist, phot Read more
The price you get for a product can vary greatly depending on the context. Don't believe this?
Hot dog at a grocery store = $0.62
Hot dog at a gas station = $1.50
Hot dog at a ballpark = $6.00
Most of us are extremely price conscious. We have preset limits we rarely go beyond.
You’d never pay $6 per hot dog at the grocery store. Your pack of 8 weenies would be $48, not $4.99.
Howev Read more