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Asked 6 years ago 5 answers
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
How does Walmart's new fulfillment service (Deliverr) compare to Amazon's FBA?
Asked 6 years ago 2 answers
How does Walmart's new fulfillment service (Deliverr) compare to Amazon's FBA?
Asked 6 years ago 2 answers
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”.
Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing.
His best-seller campaigns for brands can be largely attributed to this background. Read more
