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The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: [email protected] The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
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This is a Q&A with Dr. Basil Peters , the CEO of Strategic Exits corp, best-selling author of Early Exits and successful entrepreneur—he was the founder of Nexus engineering, now part of Cisco, that grew to over 300 employees on 5 continents. Let’s start with a brief background. You were the CEO and founder of Nexus Engineering that is now part of Cisco. Tell us how you got into the venture capital business. I starte Read more
